ITLS - WP - 05 - 20 Route choice behavior of freeway travelers under real - time traffic information provision – application of the best route and the habitual route choice

The route choice behaviour on freeways between Taipei and Taichung in Taiwan under real-time traffic information provision is investigated. Two types of route choice mechanisms (the best-route and habitual-route) are analysed using ordered probit models to identify the major influences on freeway travellers’ route choice behaviour. The level of service associated with each route is defined as a generalized cost saving and specified non-linearly with a spline-like threshold inherent to travellers. The marginal (dis)utility thresholds in the ‘best’ and ‘habitual’ behaviour models are identified through a grid search assessed on overall goodness of fit. The findings from this study provide a better understanding of the effects of Advanced Traveller Information Systems on drivers’ route choice behaviour, and a useful reference when planning for the provision of realtime information for drivers.